On September 2, 2026, a celebration was held in Hakata, Fukuoka to mark the founding of NEXIA, an alliance team bridging Japan and Asia. Kaz Shingo, CEO of New Connections, and Li Xin of Water X Technologies Co., Ltd. took part as founding members.
NEXIA brings together business owners and specialists who operate across Japan and other Asian countries. It covers more than ten countries, and its purpose is to route a cross-border question straight to the member who handles that work on the ground in the country concerned.
Around 50 people attended—some 20 alliance members and about 30 guests—exchanging notes on local business customs and on how deals actually get done in each market. Legal and accounting professionals, logistics specialists and marketers were among those present, and several concrete projects were discussed on the spot.
In supporting clients as they build businesses in the Chinese and ASEAN markets, we hear the same two concerns again and again: there is not enough real information from the ground, and there is no execution team that can be trusted with the work. The founding of this team puts us in even closer contact with the specialists who handle that work in each country.
We will continue to serve as a bridge between Japan and Asia, supporting our clients as they expand overseas. If you are working on a project in China or ASEAN and would like to talk it through, please feel free to contact us.